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Zeebrugge 1997

Brugge 2006

Sand World 2005

At Ice and Sand Events a creative and ambitious team is responsible for producing the events. Thanks to proper preparation, careful implementation and a sharp eye for details efforts are invested passionately to provide top-quality.

Full Service
Ice and Sand Events is a full service agency. When it comes to building sculptures our service reaches beyond logistics, techniques and design. We provide assistance throughout the project, developing ideas, searching for suitable locations, agreeing budgets, choosing management strategies, providing media guidance, and delivering event sites clean.

Given our marketing background we are used to contributing ideas. Sculptures are built in line with their purposes, always with an eye to maximum effect.

Tailored work
If you need a special way to present your exhibition, or in case you are responsible for organising a summer week or a Christmas market, or if you want to give your opening night a special touch, if your city or municipality needs an eye-catching and frequently visited summer or winter festival, or if your amusement park needs a new crowd puller …

For these (and many more) occasions the products of Ice and Sand Events can help out.

What can a sculptural event do for you?

Our sculpture events are ‘expressive’ events; which means there is much to be seen. Both the sculptures and the way in which they are created by the artists are worth a visit. Their attractiveness is clear from the large number of visitors and extensive media attention.

Number of visitors
Different aspects affect visitor numbers. They may include location, season, entrance fees and duration. We know from experience that free events can attract up to 1.5 million visitors. Events charging admission fees attract between 75,000 and 450,000 visitors.

Mediagenic
To many media the sculptures and their creators are perfect news items. Media are not only interested in the sculpture building process but also in the many backgrounds of the artists. Both make an interesting item or beautiful picture. The sculptures of our events have graced many front pages and many news channels. International press agencies have covered our attractive events widely. With the free publicity emanating from good press the value to a sponsor can represent a value estimated in the many millions, and a direct and indirect reach to 150 million of viewers or readers.

Stronger image
When events take place at the same location for several consecutive years, the public systematically begins to link the place with the event. So have several lesser known (mainly seaside) locations successfully presented and promoted themselves.

As event organisations often plan an event for an entire winter or summer season, such events often have a long life and extended reach.

We believe it is our task to freshen up these events on an annual basis be it in terms of scope, quality or special effects, and to continue to surprise visitors each time they visit.

In short
The services offered by Ice and Sand Events extend beyond the visual result: you get the whole package, including what happens backstage.

 

Ice and Sand events